Be My FRANCHISE? 2026 will take place from October 15 to 18, 2026, at the Yenikapı Eurasia Expo Center in Istanbul, Türkiye. The 24th edition of the Franchising & Branded Dealership Expo brings together franchise brands, investors, entrepreneurs, consultants and business-development professionals seeking new commercial partnerships. More than 200 exhibiting brands are expected, representing business models across food and beverage, retail, education, real estate, health and beauty, services, consultancy, cleaning, technology and other sectors. The event provides a marketplace where companies can present franchise and dealership concepts directly to potential investors and expansion partners.
The exhibition is designed for entrepreneurs planning to start a business, investors evaluating new sectors, existing business owners looking for additional brands and companies seeking regional franchisees or dealers. Visitors can compare different investment models, learn about entry requirements and discuss territory availability, operating structures and growth plans directly with participating brands. Previous event figures include more than 32,000 visitors and international participation from over 35 countries, reflecting the event’s role in connecting Turkish brands with both domestic and overseas investors.
Be My FRANCHISE? also functions as a business-development environment beyond conventional brand promotion. Face-to-face meetings allow exhibitors to identify potential franchise partners, distributors and regional representatives, while investors can assess multiple concepts within the same visit. The broad mix of sectors makes the event particularly relevant to entrepreneurs comparing opportunities across different investment levels and operating models. Organised by Medyafors, the exhibition continues to serve as a major meeting point for Türkiye’s franchise and branded dealership ecosystem.
