ISPO Beijing 2027 will take place from January 7 to 10, 2027, at the China National Convention Center in Beijing, China. The trade exhibition focuses on sports, outdoor products and related lifestyle markets, bringing together domestic and international brands, manufacturers, suppliers, distributors, retailers, designers and professional buyers. The 2027 format is divided into two components: Sourcing Asia from January 7 to 9 and the Brand Showcase from January 8 to 10.
The exhibition covers outdoor sports, winter sports, running and training, health and fitness, camping, urban sports, sports fashion, textiles, materials and technology. Products represented across the event include outdoor apparel, footwear, equipment, accessories, camping products, performance materials and technologies used in the sports industry. Sourcing Asia adds a stronger supply-chain dimension, connecting brands and buyers with manufacturers and suppliers involved in materials, product development and production.
Alongside the exhibition, ISPO Beijing includes forums, product presentations and activities addressing sports retail, outdoor lifestyle trends, materials, technology, sustainability and market development. Professional visitor groups include buyers, distributors, product developers, designers and managers from outdoor sports, apparel, fitness and related industries. The event combines finished sports products with sourcing and supply-chain content, providing coverage of both consumer-facing brands and the manufacturing side of the sports industry.
