International Golf Travel Market (IGTM) 2026 will take place from October 19 to 22, 2026, at the Palais des Festivals et des Congrès in Cannes, France. Organised by RX, the B2B event focuses on golf tourism and connects destinations, golf resorts, courses, tour operators, travel agencies and other businesses involved in golf-focused travel. Structured pre-scheduled meetings form a central part of the event, bringing tourism suppliers together with hosted and qualified buyers responsible for purchasing and contracting golf travel products.
The 2026 edition also introduces IGTM Discovery as an expanded area for the wider golf industry. In addition to destinations, resorts and golf courses, the event now includes companies working across golf technology, equipment, apparel, accessories, retail, merchandising and club operations. The current event site lists headline figures of 500 exhibitors, more than 300 hosted buyers, over 1,000 trade visitors and representation from more than 80 countries. Exhibitor categories range from tourism boards and tour operators to hotels, golf resorts, equipment suppliers and technology companies.
The programme combines business appointments with networking activities, golf-related content and the annual Golf Day. IGTM Discovery also adds a conference programme addressing topics connected with golf facility operations, technology, retail, sustainability and the development of the wider golf industry. The event therefore covers both the tourism side of golf and the commercial ecosystem surrounding golf facilities, resorts and specialist travel services.
