NRF 2027: Retail’s Big Show will take place from January 10 to 12, 2027, at the Jacob K. Javits Convention Center in New York City, United States. Organised by the National Retail Federation (NRF), the event brings together retailers, technology providers, brands, solution developers and other companies serving the retail sector. More than 41,000 retail professionals participate in the event each year, while the 2027 Expo is expected to include more than 1,000 exhibitors presenting technologies, services and operational solutions for retailers.
The exhibition covers e-commerce, artificial intelligence, customer service and CRM, payments, finance, analytics, cybersecurity, supply-chain technologies, store systems, merchandising, inventory management and digital commerce. Exhibitors range from established enterprise technology companies to specialised solution providers and start-ups. Dedicated areas include the AI Stage, Startup Hub, NRF Innovators Showcase and Reverse Logistics Pavilion, alongside live demonstrations and exhibitor-led sessions across the Expo floors.
The conference programme examines developments affecting physical and digital retail, including customer experience, workforce technologies, artificial intelligence, commerce media, logistics, inventory, store operations and business transformation. The programme also includes keynote sessions, exhibitor presentations, networking activities and retail store tours around New York City. The Expo operates across Levels 1 and 3 of the Javits Center throughout the three-day event.