Prowinter 2027 will take place from January 10 to 12, 2027, at Fiera Bolzano in Bolzano, Italy. The international B2B trade show focuses on winter sports and outdoor products and is primarily aimed at retailers, rental businesses, distributors and other professionals working in the mountain sports industry. The 2027 event marks the 27th edition and continues the show’s expansion beyond its traditional ski and snow sports base into the wider winter outdoor market.
The exhibition covers skis, snowboards, ski touring equipment, winter and outdoor apparel, footwear, helmets, eyewear, accessories and safety equipment. Additional product areas include machinery for ski and snowboard servicing, equipment used by rental businesses and ski schools, mountain safety systems, bikes and e-bikes, and technologies for managing winter sports facilities. The 2027 outdoor section is being expanded through partnerships with industry organisations from Europe, North America and Asia, alongside dedicated Italian and Scandinavian exhibition areas.
Prowinter also includes the Prowinter Award, product presentations, networking activities and a new Start-up Village for companies developing products and technologies for the ski and outdoor sectors. Up to ten start-ups will be selected for the 2027 programme. The Ski Industry Climate Summit will begin during the final day of Prowinter and continue through January 14, with sessions addressing sustainability and climate-related issues affecting the winter sports industry.
