Seoul POPCON (Seoul Pop Culture Convention) stands as South Korea’s premier global hub celebrating the vast ecosystem of pop culture, digital entertainment, and creative media. Hosted at the COEX Convention Center in Seoul, the 2026 edition seamlessly bridges the gap between B2B intellectual property (IP) licensing and B2C consumer fandom. The exhibition floor is strategically divided into three major pavilions: Game Con, showcasing PC, console, indie, and mobile gaming along with XR technologies; Comic Con, focusing on webtoons, animation, books, and character figurines; and Live Con, highlighting movies, dramas, music, and next-generation OTT streaming platforms. Keeping pace with rapid digital transformation, the convention heavily features emerging entertainment trends such as metaverse spaces, virtual content creators, and digital collectibles. For global entertainment executives, game publishers, content distributors, and creative artists looking to secure cross-border partnerships and tap into the highly influential East Asian cultural market, Seoul POPCON 2026 offers an unparalleled, boundary-free collaborative ecosystem.
