Surf Expo January 2027 will take place from January 6 to 8, 2027, at the Orange County Convention Center in Orlando, Florida, United States. The trade-only exhibition brings together brands, retailers and buyers working across watersports and coastal lifestyle markets. Established in 1976, Surf Expo is held twice each year and covers product categories including surf, outdoor recreation, resort, swim, boutique, dive, footwear, gifts and souvenirs. The event is restricted to qualified industry professionals and media rather than the general public.
The exhibition presents watersports equipment, surf and outdoor hardgoods, swimwear, resort and casual apparel, footwear, accessories, gifts and other products intended for coastal and active-lifestyle retail. Participating buyers include surf shops, boutiques, resort and hotel stores, outdoor retailers, gift and souvenir stores, travel-destination retailers and larger multi-location businesses. The organiser currently describes the event at a scale of more than 10,000 attendees and over 700 unique brands.
Alongside product sourcing and wholesale meetings, Surf Expo includes educational sessions, networking activities and industry events. The January 2027 edition will also expand the Tidal Reach creator programme, connecting exhibiting brands with content creators working in surf, outdoor, resort and coastal lifestyle markets. Buyers use the exhibition to review upcoming product collections, place wholesale orders and meet suppliers across several related retail categories within the same marketplace.
