PL Connection Brazil 2026 will take place on August 25 and 26, 2026, at the Yellow Pavilion of Expo Center Norte in São Paulo. The B2B event focuses on private-label development and the commercial relationships between retailers, manufacturers, suppliers and purchasing decision-makers in Brazil. Rather than concentrating on a single product category, PL Connection covers the broader own-brand ecosystem, bringing companies involved in food, consumer products, cosmetics and other retail categories into the same business environment. The organiser expects more than 5,000 qualified visitors, including C-level executives and professionals with purchasing and product-development responsibilities.
The exhibition is designed for retailers seeking manufacturing partners and new private-label products, as well as manufacturers and suppliers interested in developing products for supermarket groups, marketplaces, pharmacies, home-improvement retailers and other sales channels. The confirmed exhibitor list includes food manufacturers, cosmetics businesses and companies from a variety of consumer-product segments, reflecting the cross-category nature of the event. PL Connection places particular emphasis on direct interaction between Brazilian retail buyers and industry suppliers, with networking and commercial discussions centred on product development, sourcing, brand positioning and new business partnerships.
The 2026 programme runs across the PL Arena Drylock and PL Lab The Led, with presentations, panels and case studies addressing private-label strategy, retail media, artificial intelligence, packaging transparency, B2B sales and emerging consumer expectations. Confirmed sessions include discussions on the next generation of private labels, AI implementation in retail and industry, retail-media strategies and the development of own-brand furniture. The event also hosts the Private Label Excellence Award, which recognises projects in areas including innovation, design, sustainability and brand development. Together, these activities make PL Connection a combination of trade exhibition, retail-industry conference and professional networking platform for Brazil’s private-label market.
