The GetAway by Vakantiebeurs 2027 will take place from January 7 to 10, 2027, at Royal Jaarbeurs in Utrecht, Netherlands. Previously known as Vakantiebeurs, the long-running travel event adopts the new The GetAway format from 2027 while continuing to bring together destinations, travel agencies, accommodation providers and other organisations serving leisure travellers. The event is primarily consumer-focused, with a dedicated trade programme for professionals from the travel industry.
The exhibition is organised around four travel themes: Sunscape, Polar, Adventure and Urban. Participating organisations represent destinations, tour operators, travel agencies, hotels, airlines and other tourism-related services. Visitors can compare destinations and travel products, meet travel specialists and obtain information directly from companies and tourism organisations. The organiser currently states that more than 100 travel agencies will be represented within the event.
The 2027 format places greater emphasis on interactive destination experiences alongside the traditional exhibition structure. Activities include destination presentations, cultural and culinary experiences and themed travel environments. January 7 also includes a dedicated Trade Day, with B2B sessions, networking opportunities and meetings between exhibitors and travel-industry professionals. The event continues the Vakantiebeurs tradition, which dates back to 1970, while introducing a revised consumer experience under the new brand.
