Adventure Travel Show 2027 will take place on January 9–10, 2027, at the Business Design Centre in London, United Kingdom. The annual consumer travel exhibition focuses on adventure, experiential and off-the-beaten-track tourism. It brings together tour operators, tourism boards, destination specialists, travel companies and other organisations offering trips and experiences across international markets. More than 125 exhibitors are scheduled to participate in the 2027 event.
The exhibition covers trekking and walking holidays, cycling trips, overland travel, wildlife and safari experiences, sailing and river journeys, polar and expedition travel, cultural tourism and small-group tours. Participating organisations include specialist tour operators and destination management companies alongside national and regional tourism organisations. Outdoor equipment, travel technology and related travel products are also represented within the wider exhibition.
The event includes four presentation theatres, workshops, travel advice sessions and talks covering destinations and different forms of adventure travel. The Gravel & Adventure Bike Expo runs alongside the show and focuses on gravel cycling, bike trekking, equipment and cycling-focused travel. Trade passes are also available for travel agents, tour operators, destination organisations and bicycle-industry professionals, while the main exhibition remains open to the general public.
