Gamesforum London 2026 will take place on September 7 and 8, 2026, at 155 Bishopsgate in London, United Kingdom. The B2B conference is dedicated to growth strategies within the mobile games industry, bringing together professionals responsible for user acquisition, retention, monetisation and product development. Rather than covering gaming as a broad entertainment category, the event concentrates on the commercial performance of mobile games, providing publishers and developers with practical insight into acquiring players, increasing lifetime value and building sustainable revenue models.
The event is designed for mobile game publishers, developers, UA managers, monetisation specialists, growth teams, product professionals and technology providers supporting the games ecosystem. The 2026 agenda examines full-funnel acquisition strategies that combine paid UA with organic discovery, app-store optimisation, retargeting and rewarded channels. Retention is addressed through areas such as LiveOps, new content and community engagement, while monetisation sessions explore segmentation, personalised advertising experiences and methods for balancing revenue generation with player experience.
Another major 2026 theme is the changing role of artificial intelligence in mobile game marketing and creative production. Sessions examine how teams can use faster AI-assisted creative generation without losing the disciplined testing and validation required for effective campaigns. Data-backed case studies, expert discussions and structured roundtables are combined with networking between publishers, developers and technology companies. Companies working across advertising technology, payments, user acquisition and monetisation also participate, making Gamesforum London a focused meeting point for professionals responsible for scaling mobile games in increasingly competitive global markets.
